Zhuldyz Kasenova
Founder & CEO | RELIANCE Kazakhstan
Zhuldyz Kasenova is a licensed advocate in Kazakhstan with 20 years of legal and advocacy practice. For more than 12 years, she has worked with companies on domestic and international business matters, gaining practical experience in contracts, negotiations, corporate operations and working with local institutions.
Her understanding of Kazakhstan goes beyond legal practice. She knows how local businesses operate, how people make decisions, what customers look for and why choosing the right business partner requires more than reviewing a company profile. She understands the importance of local business culture, professional relationships and trust.
A genuine interest in other countries, cultures and people, combined with her professional experience, led her to establish RELIANCE Kazakhstan.
She wanted to create something more than a traditional consulting firm: a reliable local team that helps international companies understand Kazakhstan, prepare for their business visits, connect with suitable partners and manage the many practical details involved in entering a new market.
For her, RELIANCE brings together the principles that have guided her professional career: responsibility, careful preparation, confidentiality and respect for the client's time.